We use our very own all-natural Sweet LUV (tm) to make our delectable ice creams, vegan Nice Creams (tm), organic berry sorbets, vegan chocolates and more. We also cook and bake with it as do hundreds of people around the country. We have sample our Sweet LUV to professional and amateur bakers and chefs alike, all to rave reviews. In the end, there is nothing else like it on the market. Nothing that is a direct one-to-one replacement for sugar in both taste, sweetness and moisture retention in baking & cooking.